https://www.huitingarchives.me/home daily 1.0 2026-01-13 https://www.huitingarchives.me/about daily 0.75 2026-02-01 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/47b3fad2-99ed-4684-b23c-bb67df935782/tplogo-course-search.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/51ca6422-fe0c-4422-ba97-9640df027ced/ite+logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/51ca6422-fe0c-4422-ba97-9640df027ced/ite+logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5d482153-89cc-44eb-9585-6e315b4e1cbd/illustrator+icon.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2a97f8cd-db07-4488-a4fe-7d941f2d0e98/excel+logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/afdfda79-690e-4b3d-a887-41148b8334b3/photoshop+icon.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c592ff1c-b127-4bb1-87db-447bbf05bc77/ppt+logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8744d39f-ff3a-404e-ba6d-a42aca614dee/clo3d.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/30f56ea3-4625-4e6c-9f74-b662d07dbd1a/3dsmax.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c0dd1703-cdf4-4bee-b70d-da17179fd3a5/word+logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/bc369a9a-1d51-4e52-956a-dd4ab4c624b1/CapCut-Logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/43efa69c-2c88-4b09-8bea-080b2d15ce12/sketchup+logo.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ddeba8df-9cfd-48ff-9dbf-d2b7441a39eb/canva+logo.png https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2115a01a-0149-4b07-99f2-21cb2aa61053/photo_2026-01-25_15-25-33.jpg https://www.huitingarchives.me/textiles daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/60e2982d-a2d6-4207-8c5b-ed4fcb296f47/photo_2026-01-23_07-02-30.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5543d6fd-a1a2-4c1a-bf15-2d01bce1e7ac/photo_2026-01-23_07-02-31.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e8a5f203-f984-4987-ab11-47948e2a4ea5/photo_2026-01-23_07-02-31+%282%29.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/a0fe553e-1fae-4b88-9ab5-f332ec45f2f5/photo_2026-01-23_07-02-31+%283%29.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/a1debdb2-bff0-4c23-bd38-f3efc02d6110/photo_2026-01-23_07-02-32.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/03dafdc7-2015-4bba-abc6-51386e658443/photo_2026-01-23_07-02-31+%285%29.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/374fad6a-2f27-44ba-b252-cde7ff0d13ae/photo_2026-01-23_07-02-32+%282%29.jpg Textiles https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ffd1c1c6-e365-4b91-be17-9316247a84cf/photo_2026-01-23_07-02-31+%284%29.jpg Textiles https://www.huitingarchives.me/design-projects daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/91f5a8e1-37bd-41d0-a08d-1d3a61881235/1+-+Copy.jpg Design projects This project explored form and material through experimental manipulation. The assignment focused on creating sculptural outcomes rather than functional or wearable products, encouraging an artistic approach to material exploration. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3883cf01-476f-4505-ba0e-a10f80c50cb5/1.jpg Design projects This project began as an exploration of colour and visual language through research and pattern development. Starting from turquoise as a key reference, I studied its cultural associations, emotional qualities, and retro influences. These insights were translated into geometric motifs and surface designs, experimenting with repetition, rhythm, and balance. Rather than aiming for a final product, the focus was on understanding how colour and form can communicate mood, nostalgia, and expression. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8af29c58-7c3a-4744-859d-f70007edc689/1.jpg Design projects This project explores fashion presentation as a form of storytelling. The selected works focus on final styling and visual outcomes, examining how garments and references are curated into a cohesive narrative through composition, mood, and sequencing. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8486a369-1ffa-4206-b48b-386106a314db/22.jpg Design projects Working hands-on with selected materials, I experimented with folding, layering, and assembling forms to study texture, structure, and volume. The process prioritised visual and tactile qualities, allowing the material to guide the final outcome. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/f4637938-7e62-494f-8b6e-9e699a8e5ab9/2.jpg Design projects Initial research focused on understanding the emotional and symbolic meanings associated with the colour turquoise. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/01519194-1e6e-414d-ba9b-1c69978bb1bb/29.jpg Design projects Inspired by retro grunge references, this moodboard reflects an interest in revisiting past aesthetics to inform new ideas. The emphasis is on texture, layering, and visual tension, using grunge as a foundation for experimentation rather than reproduction. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ca66909a-d28f-4542-a518-068e50905e35/4.jpg Design projects https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e37f4778-e995-4910-99a3-6a4018fa8818/51.jpg Design projects The swatch was inspired by organic buildings, interiors, and the textures typically found on interior walls; it has a structure-like appearance. I used paper as the hard material, crushing it up and spraying it in water to soften it. This gave the paper a unique texture that resembled stucco or concrete. The swatch then took on a rugged appearance that suggested it was constructed of a much heavier material. The finished product captured the essence of natural architecture and was aesthetically pleasing. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/f8f5e684-cf58-4c0b-919d-1fc5ddd67474/3.jpg Design projects Research explored how turquoise appears across vintage and retro references, particularly within 1950s diner culture, mid-century design, and pop imagery. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ef7c031c-f386-444b-a229-2bf16291cbfc/30.jpg Design projects Material exploration centred on denim, leather, mesh, and metallic elements, chosen for their association with grunge styling and visual texture. Hardware details were introduced to enhance contrast and add an industrial edge to the overall design direction. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c01f8f5d-b3cd-4722-9707-42950504d6aa/52.jpg Design projects Inspired by fabric manipulation similar to the bubbling technique, I created the texture by sewing each ball and combining them together. The texture was created with cotton fabric stuffed with recycled cotton, giving it a round look and a soft, plush feel. The string was added to make it look less flat while giving it a sense of dimension. This combination of materials also adds dimension and depth to the overall design. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/964c6cf8-8695-4742-834b-895d45e2b4a4/4.jpg Design projects These references informed the final theme direction, combining retro diner influences with geometric forms and expressive colour choices. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/baa33285-8734-4d78-8d5b-5a696be53274/assignment+1.jpg Design projects Outfit development was explored through digital cut-and-paste techniques, combining elements from selected fashion eras associated with grunge culture. Existing garments, textures, and details were reassembled digitally to study proportion, layering, and styling. This process allowed experimentation with form and visual balance before translating ideas into more developed outcomes. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/39f67899-bc28-41e7-9db1-714540e22ef5/53.jpg Design projects To show the harmony between the soft and hard elements, I chose to substitute the crochet yarn from the soft swatch into bendable wire while maintaining and combining both hard and soft swatches. This allowed me to create a piece that blends the delicate nature of the wire into the swatch, resulting in a unique and balanced design. The contrast between the two materials adds depth and visual interest to the final product. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/94b4ba80-5c03-4115-863e-470081602297/5.jpg Design projects Moodboard bringing together colour, form, and visual references to guide pattern development. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/873fb445-ef57-4c03-960c-15e334abc51d/32.jpg Design projects Accessories and product designs were developed using the same cut-and-paste approach, extending the grunge concept beyond garments. Bags and footwear were designed to complement the outfits through material contrast, hardware details, and layered textures, reinforcing the overall visual language of the collection. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2f274160-bb07-4831-b6fc-f5c157a4ee12/36.jpg Design projects Inspired by the strong yet soft texture of puffy bricks, carefully made from sewn fabric balls using calico fabric. Through this sphere piece, I want to convey a sculpture that has a stone-like quality, combining the strong and delicate elements of the puffy brick. The unfinished, cracked surface shows the breakdown or corrosion, suggesting the evolution of a stone. Each fabric ball is carefully placed to mimic the natural irregularities found in real bricks, creating a sense of authenticity and craftsmanship. The contrast between the soft fabric and the hard appearance of stone adds depth and complexity to the overall piece. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4e8ec417-6ac6-4573-99ea-5cc301a45364/33.jpg Design projects The final looks were presented on illustrated mannequins to allow greater control over proportion and styling. A carpark setting was chosen to introduce a gritty, urban atmosphere, drawing inspiration from K-pop stage and album concepts. The environment supports the experimental nature of the designs, positioning them as performance and concept-driven rather than conventional ready-to-wear pieces. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4920a916-fbb8-45cc-b9bf-5b40506454f7/DCF1038_AesDes_Assignment2_Card+template-01.jpg Design projects Inspired by 60s diner aesthetic, I created a blend of turquoise and yellow squares. To show the lively and bold pattern, I mixmatched the shape with lines on the main coloured square - turquoise evoking a sense of fun. The choice of turquoise and yellow reflects the cheerful and energetic atmosphere of classic diners. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/adef7e31-d31e-41e7-b4df-227f7d3f3772/38.jpg Design projects This cube form, created with craft paper. Water was dabbed to create the texture and impression of it not being angled. When rotated, it can capture light and shadow from different angles, showing the different facades of form. The cubes are placed strategically because I want to show a sense of trust between them in the arrangement. Wires are there to show a sense of connection and entanglement between the cubes. My aim is then to invite viewers to explore the sculpture from all angles. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8b66a6f6-034f-435e-be3b-7f583503e37e/DCF1038_AesDes_Assignment2_Card+template-02.jpg Design projects Similar to the first design but instead of sharp edges, I went with something more soft and rounded, which explains my usage of translucent circles. My aim is to show that one is able to imagine this design on a table top/ floor pattern or a poster for a retro diner resturant. The colour choice is intended as it matches/pairs with the given colour (turquoise) instead of drowning it out. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/12daba48-99b7-4021-8e1f-fd50d164afdc/40.jpg Design projects This cone form was transformed into a pyramid created from chiffon fabric delicately entwined with wire. The transparency in the chiffon fabric creates a sense of balance and harmony. This combination of structure and softness can be seen in this sculpture. The wire then creates a distinctive contrast that draws the eye by adding a hint of stiffness to the otherwise flowing fabric. Swirls in the fabric also add an element of whimsicalness to the overall design. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/6a235e51-d5e3-4d6d-9c3d-5cd37e1e1e1f/DCF1038_AesDes_Assignment2_Card+template-03.jpg Design projects I came up with this design by visualising how it would look as a table top pattern. By overlapping the circles, it created a sense of harmony and illusion. It is to recreate the retro aesthetic of the 1950s, while also incorporating a modern appeal. The design is then both nostalgic and fresh while contributing to the diner atmosphere. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/33dc4e9a-5076-425a-abf9-2a436f9cad1b/47.jpg Design projects Continuing my own previous assignments, I am inspired by the materials and techniques used by artists that I was influenced by to create a more creative and interesting piece. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/bedc8998-a96e-4b8d-9c3d-b604293bea4c/DCF1038_AesDes_Assignment2_Card+template-04.jpg Design projects IInspired by retro vinyl records, and just like the previous designs, to show the sense of nostalgia and livelyness, I overlapped each disc and lowered the opacity to show another design layer underneath. The result adds depth and dimension and, at the same time, a modern twist to the overall aesthetic of the design, making it feel fresh and engaging. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3e9b47fd-9147-400a-bff1-dc427914e59f/48.jpg Design projects By exploring new methods and trying to push the boundaries of my previous art forms, I created a decorative standing art piece. The main focus being the centre, which was decorated with different types of wire before gradually "growing" out, which signifies a thought that inspired the artwork: 'No matter how miserable things is, growth will always happen, be it good or bad' This is to tell people that life can bring challenges and obstacles, but growth and change are inevitable. Fabric was added to play with the whimsicalness that i wanted to convey along with how the wires are placed. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3256982a-33b0-4405-b803-463fb39752f5/photo_2026-01-26_17-36-05.jpg Design projects My individual work displayed as part of a group exhibition during the Aesthetic Design module. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1769420615616-3IDVXD27PL6LT206TAB0/photo_2026-01-26_17-36-06.jpg Design projects https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/7d4d9f08-a0d3-42a0-98c1-6df609b6275b/2.jpg Design projects This project was developed during my Year 1 textile module under the theme of aesthetic experimentation. I chose space as my core inspiration, focusing specifically on planets due to their diverse surfaces and textures. Rather than approaching space in a factual manner, this project explores personal interpretation, allowing textures and techniques to represent emotions, atmospheres, and imagined environments. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/54dc5f7e-a114-445d-8efd-55ac99df0016/5.jpg Design projects The research board explores astronomy as a visual reference, focusing on galaxies, planets, and cosmic formations. These elements were studied for their colours, structures, and surface qualities, providing a foundation for translating celestial imagery into textile-based experimentation. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/88d0d701-40d8-4655-a85d-1736cc341d11/chosen+moodboard.jpg Design projects My moodboard interprets space as an atmospheric and abstract environment rather than a literal depiction. Inspired by nebulae, planetary surfaces, and galaxy formations, it emphasises layered textures, fluid movement, and cosmic colour palettes, guiding the use of techniques such as tie-dye, embroidery, and beading. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8aa2b194-2c87-43ba-971a-3c86bb3cc1a1/6.jpg Design projects The first two swatches explore flat textile experimentation inspired by nebulas and the general atmosphere of space. Techniques such as tie-dye were used to create organic, fluid patterns that reflect the vastness and softness of the cosmos, without referencing any specific planetary surface. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/6db1b651-0b22-431c-8314-c9e321e45756/7.jpg Design projects The third swatch interprets the dry, cracked surface of Mars through dyed fabric manipulation, emphasising texture and dryness. The fourth swatch presents a more stylised and illustrative interpretation of a planet, moving away from realism and allowing freedom in form and expression. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/42ec53e3-1720-41f2-adbd-37b03269f084/8.jpg Design projects The first 3D swatch represents the Earth’s core through a thick, layered construction. Strip piecing, quilting, and dyeing were combined to create depth and density, reflecting the layered structure and intensity beneath the Earth’s surface. The second 3D swatch draws inspiration from Venus, interpreted through softer forms and warmer tones to convey a sense of romance. Embellishment and surface manipulation were used to create a gentle yet expressive texture, reflecting Venus as a planet often associated with beauty and emotion. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8f8f2d4e-f988-4e4e-9f6c-c0c007e45e14/9.jpg Design projects The final swatches take on a more abstract and playful approach, reflecting my personal interpretation of space. These designs move towards a more stylised and animated aesthetic, combining pleating, metallic elements, and layered textures. Rather than representing space realistically, the swatches explore imagination, allowing space to exist as a personal and expressive universe. https://www.huitingarchives.me/sketches daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/f7a210ae-b19f-4eb7-867a-84a0464ec20b/photo_2026-01-22_21-25-11+%282%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c70c2504-7e30-48ce-ad7a-c827013aa398/photo_2026-01-22_21-24-32.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/7096b9ef-dd34-43bc-8f34-3ebb1ea02762/photo_2026-01-23_01-01-05.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/bd954c44-95a2-4758-b3bb-be7720ab23b2/photo_2026-01-22_21-25-49+%282%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/fdd70d6e-c8ac-4519-88de-0abebdccbfc8/photo_2026-01-22_21-25-50+%283%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/927b4d97-dce7-4705-b9b5-fd83ee9ccd0a/photo_2026-01-22_21-25-50+%282%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5f94efb2-3168-4d95-a340-5b016845c339/photo_2026-01-22_21-25-49.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1a17b9b0-34fa-4824-817b-86852697676c/photo_2026-01-22_21-25-49+%283%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4c5a2dc3-d36c-4a1a-8130-674284ce314b/photo_2026-01-22_21-22-26+%282%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/d877a6c6-9df0-4fa0-b5b7-773bc7a7a35e/photo_2026-01-22_21-25-50.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/932f64e0-ba99-4632-ad4e-110198071047/photo_2026-01-22_21-25-11.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/588e6cdb-7569-44f2-a9a5-41949ab213fb/photo_2026-01-22_19-57-11.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/9699341c-3b0d-4036-8676-b9c214aff96e/photo_2026-01-22_19-53-32.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c1378cf0-f9ae-4800-bc02-c548b0f841a2/photo_2026-01-22_19-53-33.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/33033c2d-b26e-4d06-98f4-e4704ea3922f/photo_2026-01-22_21-26-47+%283%29.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/6991293c-57b2-47ba-917b-c145ea2ec4ce/photo_2026-01-22_21-26-47.jpg Sketches https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/9d83e250-cf00-4ff6-91c8-206cdcbf7e41/photo_2026-01-22_21-26-48.jpg Sketches https://www.huitingarchives.me/gallery daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/9463cb43-3bda-469c-9371-058ce2cd7c63/photo_2026-01-23_00-54-24.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/21bc803a-b3aa-456b-bb10-fd4d247ceae5/photo_2026-01-23_00-53-59+%284%29.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/a234dd92-3938-4b4c-8fe6-7e85d4e999da/photo_2026-01-23_00-53-59+%288%29.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/62a05f04-4f7d-434d-8f4f-60d29618e2d3/photo_2026-01-23_00-53-59+%287%29.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/77ae8a8c-c6a6-46c5-b692-53184039d122/photo_2026-01-23_00-52-15.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4c9c819a-d7e4-43f2-9466-45778b82bb0d/photo_2026-01-23_00-53-58.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/00b266c5-fb28-4403-b989-9c7bb9be0885/photo_2026-01-23_00-52-14.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/532e218f-0325-4ebe-a363-b2e7a43738af/photo_2026-01-23_01-29-59.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/f20dc7b3-43ab-4534-8fac-34b74e08548b/photo_2026-01-23_01-27-59.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/767ae299-83af-42a9-8a83-5226ea05bfb7/photo_2026-01-23_00-53-59.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/46251690-c1e4-4a2e-8dab-06e6d0b717b5/photo_2026-01-23_00-52-18.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/607af22a-34ed-4026-99fd-adb1afd6a024/photo_2026-01-23_01-39-33+%282%29.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/fc76c65e-09c1-4495-8438-6534400b5921/photo_2026-01-23_01-27-59+%282%29.jpg https://www.huitingarchives.me/vsm-redes daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/29cca02a-199b-4fa6-a8b2-c88d9ac7bf7a/photo_2026-01-22_21-48-06.jpg vsm redes Moschino × Barbie display developed during my ITE visual merchandising course in 2022. The concept reinterprets Moschino’s playful identity through a miniature, doll-scale installation, merging fashion fantasy with spatial storytelling. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1769440545330-HK9AM8G1B0VW69XABTEL/Screenshot%2B2026-01-26%2B231022.png vsm redes This mini window display was developed as part of an assignment to design a shoebox-scale installation that combined a brand with an institutional event back in 2022. I selected Philosophy and World Mental Health Day, using the project as an opportunity to translate an abstract theme into a tangible visual narrative within a compact format. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ef94ce89-1a12-44dd-b708-a3f839bb7b3c/photo_2026-01-22_22-10-24.jpg vsm redes Le Croquis was developed during my ITE project in 2023 as a conceptual accessories brand, with a focus on bags. The name is derived from French, inspired by the idea of the croquis—the underlying structure or skeleton of a design. Similar to how a garment sketch reveals its form once the body is removed, the brand explores what remains when excess is stripped away. This idea of structure, foundation, and form became the core narrative behind both the products and the space. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/b8f612b8-6330-4eeb-819f-697eaad32573/cover.jpg vsm redes This project was developed as part of the Retail Design Experience module in 2025, using Beyond The Vines as the chosen brand. This demonstrates my understanding of retail spatial planning, brand translation, and merchandising logic at a conceptual level. Rather than focusing on a single outcome, the work reflects a process-driven exploration of how retail environments can enhance brand experience through thoughtful design decisions. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2db2eedb-eeda-44e7-a849-c65c1a07b8cb/photo_2026-01-22_21-48-07+%283%29.jpg vsm redes The display was designed as a three-dimensional wardrobe structure opened at a 45-degree angle, allowing viewers to engage with the piece from multiple perspectives while maintaining a clear focal point. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e8982fd9-e4fc-4471-835a-48378fe8a650/Screenshot+2026-01-26+231027.png vsm redes The concept focused on mental well-being through the idea of reconnecting with nature. Mental health is often associated with slowing down and taking a moment to breathe, so the display was designed to evoke a calm, outdoor environment. Natural elements such as greenery, florals, and stone textures were incorporated to create a soothing and restorative atmosphere around the product. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/51e67ede-c501-4f95-a05c-496ec644f595/photo_2026-01-22_22-10-23+%282%29.jpg vsm redes Rather than centering the project solely on the product, the focus was placed on spatial storytelling. The pop-up store was designed to resemble a museum-like environment, using textured stone surfaces and sculptural forms to create a calm, curated atmosphere. The space was intended to elevate the bags as objects of design, encouraging viewers to engage with the environment rather than treating it as a conventional retail display. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/f5345c60-3f4f-4e61-952f-18de53068b7f/about+brand+%2B+usp.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/eff20620-8cb8-4735-b624-515eadd9c0bf/photo_2026-01-22_21-48-07+%282%29.jpg vsm redes A doll dress was used in place of a full-scale garment to reinforce the Barbie-inspired narrative, transforming the display into a stylised fashion vignette rather than a conventional retail presentation. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/38bfc314-d51e-45d9-b01f-cb39868af68d/Screenshot+2026-01-26+231036.png vsm redes Lighting played a key role in shaping the mood of the display. DIY light fixtures were constructed using small pieces of reflective hard paper to softly direct light toward the product, enhancing its presence without overpowering the scene. Real gravel sourced from a gardening shop was used to ground the display and add tactile realism, reinforcing the nature-inspired concept. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/845cb7e4-0a8a-4ad5-8496-d19552ecbd72/photo_2026-01-22_22-10-23.jpg vsm redes To introduce movement and playfulness within the limited scale of a pop-up, the central display was designed to be rotatable, allowing interaction from multiple angles. The elevated logo placement ensures brand visibility even from other levels, reinforcing spatial awareness. Materials used in the model reflect those proposed in the concept, maintaining consistency between the design vision and execution. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1c3d711d-3848-485e-9a36-8cb018419d09/theme.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2a732232-fdae-47be-874f-d53c027d3159/photo_2026-01-22_21-48-07+%284%29.jpg vsm redes Integrated lighting was positioned along the sides of the structure to frame the garment and enhance depth, directing attention toward the centre while amplifying the playful yet curated Moschino aesthetic. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1769440526953-8TNIPYPO8WZQYSB3C0DW/Screenshot%2B2026-01-26%2B231042.png vsm redes Despite its small scale, the display was designed with attention to depth, balance, and storytelling. This project highlights my ability to work resourcefully with materials, experiment with lighting, and translate conceptual themes into clear visual merchandising outcomes, even within spatial and budget constraints. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/78898d65-8631-4bb3-8fe4-c4a1ab2581b8/5.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/df8a838d-2286-4fdf-8ffd-6041cdc61a48/photo_2026-01-22_22-11-07+%283%29.jpg vsm redes This project was developed as part of the ITE Visual Merchandising (VSM) Final Year Project in 2023, where my team was tasked to conceptualise and execute a Fall/Winter window display inspired by Bottega Veneta. As the team leader, I proposed taking on the largest window space to create a strong visual impact through scale, composition, and brand alignment. The display explored seasonal transition through layered drapery, restrained colour tones, and structured styling, translating Bottega Veneta’s understated luxury into a physical retail environment. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e5500f96-9e00-4c33-841c-7925fa30ccf9/assortment.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/01e64f7f-80c5-4593-af1e-06b33441ee11/photo_2026-01-22_22-11-07.jpg vsm redes While the initial concept was proposed by a team member, I worked closely with her to lead the development of the idea—refining the visual direction, overseeing spatial planning, and coordinating execution. As the team leader, I was responsible for creative alignment and ensuring the final outcome remained cohesive and true to the intended brand narrative. This project reflects my approach to leadership, collaboration, and spatial design within a real-world visual merchandising context. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/545e2577-35f6-47ec-985f-034217d689ac/7.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/06791471-5d38-45cf-b41e-b85f2c3c55aa/8.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5473d713-f8cc-4295-8a79-9d8806ab85ea/9.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/29d1291a-e92d-431f-8166-bd9d6af6e6dc/10.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3c95be40-781c-4fe4-bcdc-305cfeade5d9/11.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3fbdc259-9550-4859-ac61-45183352d9af/trend+research.jpg vsm redes 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vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5fc0e575-3d72-4e23-92a3-1dd288b60f80/44.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/a2003e9c-9c55-4eb6-a664-dc64a485d744/45.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1d047e26-cec9-42be-aff2-152797dada0f/46.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/211be31a-c2a6-4748-821a-53cf50061845/47.jpg vsm redes https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/894e249b-33c5-4ccb-8226-4dc9ba6b1693/48.jpg vsm redes https://www.huitingarchives.me/entrepreneur daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4d8ff57f-652b-4858-9c5a-8dcebb4228fe/cover+page.jpg entrepreneur This project was developed as part of the Fashion Brand Development module, where SOOM Atelier was created as a conceptual accessories brand exploring calm, simplicity, and intentional living. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/90dfa05d-bb8d-46bf-9b66-3d42ea4686b3/1.jpg entrepreneur This project was developed under the Retail Buying module, using Evolve Studios as a conceptual brand to explore buying strategy, product mix, and commercial decision-making. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/7c4bd24b-ce1a-4386-b79f-29b83a63fef3/photo_2026-01-22_21-46-12.jpg entrepreneur This booth operation was carried out as part of the Visual Merchandising (VSM) module, where our team developed and ran a pop-up concept under the brand The Beary Co. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/00472dd9-91cd-40da-be05-74d2b64acff9/photo_2026-01-22_22-03-26.jpg entrepreneur This booth focused on raising awareness about animal cruelty through clear, educational visuals. Informational boards were designed to highlight key facts and legal responsibilities in an accessible, straightforward way, encouraging viewers to pause, read, and reflect. The aim was to spark awareness through visual impact rather than overwhelm. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2694877a-e1ef-43b0-8e20-82457dad96c2/A%29+concept.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/93c20c16-b5e1-4aa8-81a8-02a66e3bf480/introd.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3a210b63-a563-4d53-ba80-05893fa40e1f/photo_2026-01-22_21-46-12+%282%29.jpg entrepreneur From the start, I set a personal goal to aim for a top placement in terms of revenue, using it as motivation to plan carefully and stay focused throughout the project. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4516f06f-f71b-42e1-86bd-f37b88af0be8/photo_2026-01-22_22-03-26+%282%29.jpg entrepreneur As the team leader, I oversaw the overall booth concept, flow, and execution, ensuring all elements worked together cohesively. From content planning to interaction design, the booth was developed to be informative yet engaging, creating an experience that encouraged participation, discussion, and awareness in a public setting. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/35dca040-0f18-43b6-9239-e4c521eaa1fa/A%29+Brand+name+%26+story.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/58253830-a2fc-4e8b-8f42-054bb6eb6d85/keywords.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4f8a854c-90a5-4ea3-b842-5ca96f272da2/photo_2026-01-22_21-46-11.jpg entrepreneur I then assembled a team that trusted my direction, and we worked closely together while maintaining an enjoyable and collaborative process. The experience was both intense and rewarding, and we ultimately achieved 2nd place in the class for overall revenue. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c2fdea0c-b651-43de-8086-50b501e0837a/photo_2026-01-22_22-04-34.jpg entrepreneur To make the booth more engaging, I proposed incorporating sweets as an incentive-based interaction. Visitors who participated in the quiz and achieved a certain score were rewarded, making the learning process more approachable and interactive. This helped balance a serious topic with a lighter, welcoming experience. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/d6d18e4f-897e-4613-bbcd-d6485d41a52b/B%29+Brand+element_+logo+%26+short+rationale.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8ba57713-1a9e-4542-b30d-3d0494117e73/colour+palette.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/30aa4838-fd4b-403f-8e93-5f7225f90cb5/photo_2026-01-22_21-46-03.jpg entrepreneur In response to the Turkey–Syria earthquake, ITE was part of a school-wide initiative to support relief efforts. Our class contributed a portion of the booth’s profits, which were collated and donated through the school to support relief efforts. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5cce2cf9-6fd1-4dd8-af21-9af63815ffbd/photo_2026-01-22_22-04-33.jpg entrepreneur The colourful paper elements were used as part of the interactive system, adding a playful visual contrast while guiding participants through the activity. Bright colours helped draw attention to the booth and encouraged participation, especially from passersby who might not normally stop to engage with awareness campaigns. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e5e563f0-c9a4-4c8e-8074-4656a1b1fb64/5.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/9576b5f1-0d93-4cb3-a6ed-a9ab3be1ebb7/composition+grid.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1d4951e9-8935-424f-b93f-7ef1d0836cbf/D%29+range+of+merchandise+1.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/355b433b-ef81-4119-9b48-febdebeb1d97/merchandise+assortment.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1541f3c6-68b4-4671-a1f2-d5cf8831e309/photo_2026-01-22_21-38-06+%284%29.jpg entrepreneur To strengthen the product offering, I identified an opportunity to collaborate with students from another course (Product Design) to work with resin components. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/98539397-2676-4178-b21b-2f2bff8a6085/D%29+range+of+merchandise+2.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/de86cf97-61a2-4974-9a4b-57d82939f6e7/composition+grid+%282%29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3435d8d5-f0af-4ff2-b681-40ef673896e5/photo_2026-01-22_21-38-06+%285%29.jpg entrepreneur This allowed us to expand beyond what we could produce on our own and better leverage available resources. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/59cccfd3-7984-448b-8f7c-4cee87301a35/D%29+range+of+merchandise+3.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3c11d24c-07f9-4609-a79e-6211e6b43a01/composition+grid+%283%29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/778d150b-e249-4208-8652-14ea7945c446/photo_2026-01-22_21-38-07.jpg entrepreneur By aligning production, presentation, and teamwork, the booth reflected both strategic planning and adaptability, while still maintaining a strong visual and brand identity for The Beary Co. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/67c8e294-eafb-4d8a-9daf-6df49cfc4dbe/photo_2026-01-22_21-45-06.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/754eec3a-9640-40ed-bea6-bb61040b272b/9.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/24fe754a-ee78-4ce9-9aa0-0fc25fe27ef7/merchandise+assortment+%282%29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e025ca83-a4f9-4c07-9118-1c8d9d366e08/photo_2026-01-22_21-38-05+%282%29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/dcf8fb09-2690-4ef7-b3b2-5a9cdc355ff1/10.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/b1e56da2-12af-43e4-8a9b-d6a9216f7b36/composition+grid+%284%29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/d2f140d0-8815-4ec8-a2c8-c304d5efa711/photo_2026-01-22_21-38-06.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/0a04e73c-515c-41fd-b25d-7367ab424247/11.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/32aa9f58-e278-428a-b4b2-31f86f916b86/24.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/fcaa1bba-6803-4774-b564-601570d655a7/photo_2026-01-22_21-38-06+%282%29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/d26590db-f1dc-44a5-bab5-1002b07c8f9d/12.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/08698498-ee7a-40b5-b69c-116911327f3e/SKU.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1769444207700-0QXMOOAQBVO3QRSUG7Z5/photo_2026-01-22_21-43-24.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/a52e6362-3ccf-4399-86f9-7b732607d236/poster+1.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/be5865fd-923e-4a97-9352-84b4594e9234/27.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/1769444226787-C5WERXV67EFJWLPQ9SQC/photo_2026-01-22_21-43-45.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c3f13d15-00dc-482e-a7a8-a9ce427d0f28/justification+29.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e136e1d1-c43e-41e7-9ae5-abf72bb56d59/photo_2026-01-22_21-46-58.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/d7bb4f51-3b6f-470e-aabe-661d29ccf04e/opening+mechanic.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/4ffb1de9-1ddf-4146-802b-cf078824f62f/photo_2026-01-22_21-46-59.jpg entrepreneur https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e1280574-3b6c-466b-a002-a17a8384122c/32.jpg entrepreneur https://www.huitingarchives.me/gallery-1 daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/e14c3d16-b5c3-486a-a64a-3cae6d5abc45/1.jpg Brand Extension & Concepts Developed under the Brand Strategy module, this project proposed a brand alternative strategy for SOJAO through a conceptual collaboration with Singapore Airlines (SIA). The pairing was driven by shared values of comfort, rest, and everyday luxury, exploring how strategic brand alignment could elevate SOJAO’s lifestyle positioning without diluting its identity. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ff4eed7f-99c1-4e41-beed-a853f230f227/9.jpg Brand Extension & Concepts This project explores an alternative brand strategy for sacai through the creation of a sustainability-driven sub-brand, sacai : eko. The concept focuses on circular fashion, experimental design, and purpose-led innovation, positioning sustainability as a source of creativity rather than limitation. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/11512375-b84a-4b5d-8bd0-491fd2ab57fb/5.jpg Brand Extension & Concepts The perceptual map highlights a clear gap in the market where brands are interactive and experience-led, yet still able to attract new customers. Whitespace 03 was identified as the strongest opportunity for SOJAO to evolve beyond a traditional retail model while expanding its reach to a younger, experience-seeking audience. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/06900ea0-d876-472c-9532-891c98676c6b/10.jpg Brand Extension & Concepts sacai : eko reimagines post-consumer textile waste as a design resource. By partnering with local textile recycling initiatives, the sub-brand transforms discarded fabrics into hybrid, deconstructed fashion pieces that stay true to sacai’s DNA while rewriting the narrative of waste. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/6c549f20-6e26-4f04-8a90-73dff463be9a/6.jpg Brand Extension & Concepts https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5cb96f1f-973d-45d3-a0af-183b0a878459/wgsn.jpg Brand Extension & Concepts Trend research highlights a shift towards circular economies, where waste is viewed as a resource rather than an endpoint. This supports the sacai : eko concept by aligning sustainability with innovation, long-term value, and future-focused fashion systems. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/d248ee55-500f-43dd-bd21-5219b8f0fcc2/7.jpg Brand Extension & Concepts https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/75c59ada-3d92-44e4-9be1-637c813c028f/11.jpg Brand Extension & Concepts The EKO model follows a closed-loop system — from garment collection to fabric sorting and repurposing. Materials are evaluated not just by condition and fibre type, but also by emotional and storytelling value, allowing each piece to carry history while becoming something new. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/2315154e-3280-4a29-92d2-d17892e3885a/old_BPS.jpg Brand Extension & Concepts https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/bb55c640-209b-4188-9bea-7e78d3782a6c/12.jpg Brand Extension & Concepts The brand is rooted in The Creator archetype, driven by innovation and experimentation, supported by The Caregiver, which reflects responsibility, protection, and environmental consciousness. Together, they position sacai : eko as both expressive and ethical. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/faa8292b-ed00-4928-ac35-dc861689a5c2/13.jpg Brand Extension & Concepts The target audience consists of urban creatives who value individuality, sustainability, and thoughtful design. They shop intentionally, appreciate limited or one-of-a-kind pieces, and are drawn to brands that balance strong aesthetics with clear ethics. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/9b9ec0d0-c265-4c14-932d-9904e630fd3f/15.jpg Brand Extension & Concepts The brand launches with hybrid garment collections and limited capsule drops, supported by collaborative editions with artists and sustainability labs. These offerings emphasize exclusivity, craftsmanship, and experimentation while maintaining a circular production approach. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/13cf1585-8b39-4d66-8365-ef696e73fc18/AI+pics.jpg Brand Extension & Concepts Products are positioned within the contemporary luxury market, reflecting the value of craftsmanship, limited availability, and sustainable processes. The key USP lies in offering one-of-a-kind designs that merge exclusivity with environmental responsibility. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/7fc3373d-366e-4bac-a026-621db73f9d93/12.jpg Brand Extension & Concepts SOJAO collaborates with Singapore Airlines as a strategic entry point to reach new, global, experience-driven audiences. By embedding the brand within the travel journey, SOJAO shifts from being purely a home bedding label to a premium sleep lifestyle brand that customers encounter, experience, and remember. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/63d452ba-19ee-45c6-a61d-dfe06fd84bbd/15.jpg Brand Extension & Concepts https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/b043ed74-7285-431c-927a-1dce3e824884/board+2.jpg Brand Extension & Concepts This direction explores a more futuristic and tech-forward interpretation of the SOJAO × SIA collaboration. The use of cool tones, digital interfaces, and sleek packaging positions the brand as innovative and system-driven, focusing on smart sleep solutions and efficiency. While visually striking, this approach leans more towards technology and functionality than emotional comfort, making it feel slightly detached from the warmth associated with rest and relaxation. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/7f3fbe7b-26a1-4c34-a8a2-5e25fa249e05/board+1.jpg Brand Extension & Concepts Moodboard 2 was selected as it better represents the emotional core of the collaboration — rest, comfort, and understated luxury. It creates a more immersive and human-centred experience, allowing SOJAO to seamlessly integrate into the SIA travel journey while appealing to both new and existing customers seeking calm and intentional living. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/46cf920a-374d-44dc-b7ff-af91e98ff63b/16.jpg Brand Extension & Concepts This pop-up introduces SOJAO through a tactile, in-flight-inspired environment where travellers can touch, feel, and experience the products before purchase. It builds trust, reinforces SOJAO’s premium positioning, and creates a smooth path from experience to conversion. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/3a4e4991-9cf6-45f0-a5d8-1a91cf1939d6/17.jpg Brand Extension & Concepts This touchpoint introduces SOJAO to passengers during a moment of rest in-flight, using a thoughtfully designed sleep amenity kit and brochure to create a calm, memorable brand experience aligned with Singapore Airlines’ premium service. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8f7fdaba-b416-43aa-9cd2-7a1be52dee9a/18.jpg Brand Extension & Concepts The tiered kit approach respects different cabin classes while maintaining a consistent brand presence. The inclusion of the SOJAO scent card ensures every passenger leaves with a keepsake, extending the experience beyond the flight and acting as a long-term brand reminder. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/5474b25b-3371-4e67-b1c2-34990663cd3d/19.jpg Brand Extension & Concepts These items are curated as part of the SOJAO x SIA sleep amenity kit and in-flight brochure to enhance passenger comfort and introduce the SOJAO experience during the flight. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ba1edb2c-47c9-467e-b6b0-9396223551f4/20.jpg Brand Extension & Concepts The digital sleep assistant transforms SOJAO from a product-based brand into a long-term sleep companion. By allowing users to scan a QR code post-flight, the brand extends the experience beyond travel and into everyday life through personalised sleep insights and recommendations. https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/ff6e7cc8-a390-4113-bf93-705aff73e6ea/21.jpg Brand Extension & Concepts Rather than overwhelming users with complex data, the app focuses on simple, approachable wellness features — reinforcing SOJAO’s calm, slow-living brand values. This touchpoint closes the loop by encouraging repeat engagement, brand loyalty, and future purchases. https://www.huitingarchives.me/portfolio-1 daily 0.75 2026-02-01 https://www.huitingarchives.me/portfolio-1/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-x84b2 monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/7d39f792-ce5c-4646-9bc3-0bddd23964ea/photo_2026-01-23_07-00-04.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/c92b19cb-815d-44be-beef-3806229267a2/photo_2026-01-22_21-25-11+%282%29.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/78a6d8c6-ef00-478a-b861-c6c1833933d6/29.jpg https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/308f8d3c-aae1-4219-aff5-049c5257c198/photo_2026-01-23_00-53-59+%282%29.jpg https://www.huitingarchives.me/portfolio-1/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-sknfc monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/6966027221ac6831eaeff977/8120832e-d89c-4917-ae94-b70aaa9a859b/photo_2026-01-22_21-33-42.jpg Portfolio - 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